Nutella, or Why I Must Continue Foodblogging

It's when I read things like this, that my heart really sings:

"Eulogized in print, in song, and on screen, Nutella is one of those rare products that have transcended their nature as food to enter the collective consciousness."

There's a book out, "Nutella, Un Mito Italiano," that I've gotta get, if it's ever translated into English.